I opened the package, and inside was a single, smiling balloon, already floating upward like it belonged here. It was kind of adorable… until it popped. For a second I thought that was it—but somehow, after reinflating it with Helium, it's back again, wobbling in the air like nothing happened. I still don't really know what I'm supposed to do with it. Do I keep it? Trade it? Pop it again?